case study 2 - BBc news at 6

  Basic details

What do the letters BBC stand for?
British Broadcasting Cooperation

How is the BBC funded?
A conundrum in public service is how to ensure that a publically-funded broadcaster can remain independent from political control, 

What is the BBC's famous mission statement? (Clue: it's three words)
Inform, educate and entertain

What is BBC1's programme remit?
They have a remit to be the BBC's most popular channel and attract high viewing figures

Who are the presenters of BBC News at Six?
Sophie Raworth and George Alagiah

What are the presenters wearing? What does this communicate to the audience?
The presenters of BBC News at 6pm wear smart casual clothes as Sophie Raworth wears dresses to show that she is smart but also casual to be presenting the news. George Alagiah wears a suit with a tie which shows that he is smart and intellectual enough to present the news and to show to the audience that he means business and that he is mature to present such important information to the members of the public

Why might a TV News programme use a variety of presenters?
The TV News programme might use a variety of presenters to make sure the viewers do not listen to just one presenter throughout the whole of the 28 Minutes which is good otherwise the audience will get bored of just listening to one voice to receive their news from

How are other reporters or presenters used in the TV news programme?
Other reporters/ presenters are used in the TV News Programme to present other news such as sports and celebrity news, also when they are doing a wider insight on news that are elsewhere from the studio they would use a presenter to show the location or show a different scenery than what the viewers are used to seeing.

Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience?
There is a balance between male and female presenters in this News Programme as they have one female and one male presenter that is always seen on the show which makes it easy and shows to the audience that they are a diverse company and programme. They are also equal regarding race and ethnicity as BBC News has a variety of race and ethnicity's.

Opening sequence: Analyse the opening 2 minutes of the programme.
What is the very first shot?

The first shot is of Sophie R. sitting at her desk talking about the top story (on the 22nd April 2015 - the top story was Tesco's 6 and a half billion pound loss)

How does the opening sequence use graphics or images to grab the attention of the audience?

The opening sequence uses graphics and images to grab the attention as the animated screen is visible to the viewers which they can see the images and animated videos which gives more of an insight and a more entertaining aspect to what the presenter is talking about.

How is music used in the opening sequence?
Music is used in the opening sequence, (tense music), to show when a news story is introduced which helps the audience know that it is a new topic. this happens throughout the whole of the programme which makes it more consistent

How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later?

News stories are introduced in the opening two minutes to inform the audience what they will be talking about later on in the show which is convenient to the viewers so they stay watching until the story they are interested in comes on.


Studio mise-en-scene

What aspects of the studio can be seen by the audience?
The audience can see:
     - The workers at their computers - presumed to be collecting the news 
     - The camera's filming the presenter 
     - The presenter at the desk
     - The workers behind the desk through the glass screen

Are the presenters standing or behind desks? Why do you think this is?
During the opening sequence the presenters are sitting behind the desk whereas after the animation and the date appears on the screen the presenters are standing close to the animated screen which is convenient which makes the viewers see and hear what the presenters are talking about and can also see more information (important information)

Are journalists or technology visible? What might these things suggest to the audience?
Journalist are visible during the TV News programme, before the actual news headlines are mentioned, the journalist are shown through a crane shot of the studio, at their desk, this shows what they are always finishing new news for the viewers and that it is new and updated.
How does the studio use colour?
The studio uses he colours, red and black.

How news stories are presented
How does the news programme typically present a story?
The news programme typically presents a story by:

The presenter talking to the camera about the news headline
They have animations giving more information with the presenter talking over the animation
Interviews with a significant person or members of the public
Back to the studio with the presenter

What different techniques does the programme use to present the news? (E.g. presenter to camera, reporter on location, interviews, graphics, images, video etc.)
Presenter talking to the camera
Reporter at a different location
Interviews with significant people or members of the public
Animations on the animated screen 

What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.)
Political
International
Local (UK)
Sport
Celebrity 

Give two real examples of how news stories are presented to keep the interest of the audience.
The election
The migrants 

Running order: Watch the first 15 minutes of the programme – as recent as you can find.
What is the top story?
Tesco's £6.4bn lossHow long does the top story last for?
3/4 minutes

What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’).

Tesco's loss
Migrants
On-line Paedophiles
The Hacker in America
Election 2015
How long is each story shown for?
2/3 minutes each Why do you think each story was shown for the time it was?
The less importance the story has to the UK the less time BBC tends to spend on it 

Audience

What is the target audience for this BBC News at Six? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.

16-35 Year olds
Living in the UK
Educated
Class of AB

What are the viewing figures for BBC News at Six?
5.3 million views 

Why might someone choose to watch this TV news programme over others?
It is a famous TV News channel for tradition 

Is there an opportunity for the audience to get involved in the programme or comment?
Depending on the type of event there usually isn't an opportunity to get involved in the programme or comment 

What audience pleasures (Uses and Gratifications theory – Blumer and Katz) does the programme offer?
Diversion: shows entertainment as it gives the viewers something to watch
Personal Relationship: Due to the presenters way of talking to the camera many members of the audience could appeal to this


Institution

What other news programmes and services does the BBC offer in addition to the BBC News at Six?
BBC News at 10pm

What role does OFCOM have in making sure TV News is fair and accurate?
OFCOM makes sure that certain rules are not altered with as it shows that they cannot be showing anything that is explicit after 9pm if they do OFCOM have the right to sue them

The BBC has been accused of 'dumbing down' the News at Six. What does this mean? 
'Dumbing down' is an accusation the public has made when the BBC are framed for changing up the way in which they report news to suit their audience for example if they have unnecessary animations on the screen then they would use this as an example of 'dumbing down

Do you agree with the accusation that the news is 'dumbed down'?
I don't agree with the accusation that the news is 'dumbed down' as it still informs the public about what is happening in the world it just has a different approach to suit their target audience as their target audience is more wide now than before as they are appealing to a more young audience 


TV News and New/Digital Media
Does the TV News programme have a dedicated website?
Yes, it is very popular as it has a modern layout for the BBC News to give their news out not only on TV but on the go also via the internet

What does the website offer viewers?
The website offers viewers more of an insight to the news stories as they give more confidential detail and more of an insight.

Does the TV News programme have a Twitter feed?
Yes, where more discussions are made for a younger audience 

How does the Twitter feed promote the programme?
The twitter feed gives more of a discussion and gives more of a young 'vibe' to the show which could promote the programme to a younger audience.                                                                   

Is there an opportunity for the audience to get involved in the programme or submit news stories?

There isn't an opportunity for the audience to get involved in the programme or submit news stories which doesn't appeal to a younger audience.

news covering start of election

Testing what you've learned...

1) What is the angle of a news story? Give an example to explain your answer.
The angle of  a news story is the perspective that the news provider takes on a certain event, in other word's how you report a story.
2) What is the difference between tabloid and broadsheet news coverage?
Tabloid news is less serious and informal content, focusing on celebrities, sports and crime stories. Broadsheet is serious news, politics, economics and international news.
3) What would be an example of a tabloid-style TV news programme?
Channel 5 news is an example as it shows less serious news on things like new technology or food or odd things.
4) What would be an example of a broadsheet-style TV news programme?
Channel 4 news and BBC news at 10 pm.
5) What is the difference between international, national, regional and local news coverage?
international news stories are from around the world. national is within your country or UK. regional is London,  Yorkshire and Scotland. 

-the difference between international and national news is that national news isn't from countries from around the world but only within the UK. 


BBC News election story - via YouTube

1) Is this international, national, regional or local news? How can you tell?
- this is national news as its about the UK.
2) What angle does the report take on the story?

- this is from a national angle 
3) Is this more tabloid or broadsheet-style coverage?
- broadsheet4) What kind of audience would you expect to watch this type of TV news programme? Why?
- people who are educated and been to uni. people who live within the UK.
Sky News election story not available online - use your notes

1) Is this international, national, regional or local news? How can you tell?
- national
2) What angle does the report take on the story?
Governemt  3) Is this more tabloid or broadsheet-style coverage?
A mix; mainly tabloid
4) What kind of audience would you expect to watch this type of TV news programme? Why?
18-50 years
STV (Scottish) coverage of the election story

1) Is this international, national, regional or local news? How can you tell?
- local because its about Scotland

2) What angle does the report take on the story?
-Scottish
3) Is this more tabloid or broadsheet-style coverage?
-tabloid

4) What kind of audience would you expect to watch this type of TV news programme? Why?

- people who live in Scotland.

Channel 4 News coverage of the election story.

1) Is this international, national, regional or local news? How can you tell?
- national
2) What angle does the report take on the story?
balanced 
3) Is this more tabloid or broadsheet-style coverage?
broadsheet

4) What kind of audience would you expect to watch this type of TV news programme? Why?

older . 20 - 50

Film promotion: pitching

Title: Obsession

A dedicated young college boy is enchanted by the beauty of the new girl who is mysterious and alluring causing his feelings to become more than lust until he can’t bear to see her with anyone else apart from him and takes his thoughts into actions.

This film is a thriller/drama which is set in London and is similar to the film vertigo from the director Alfred Hitchcock. This film will appeal to those to the age of 15+ who are interested in horrors.

The story is based on the character Chris who lets love blind him into evil as he falls dangerously in love with stunning, admirable Jada who is flirtatious and misleading.

The narrative of my film: 18 year old Chris who is devoted to his life as a drama student almost instantly falls love struck with young Jada who becomes popular and idolised. But with her deceitful ways she hypothesises him into believing there are more than friends. Jada may think of this as a game that most young adults play, however Chris is very serious about letting others know their ‘status’ and decides to teach her a lesson.

Film trailer and poster analysis

Film poster analysis:

One of the key conventions on this poster is the title (Django), which is bold and in red. Another convention is it has information about the director as it says its his new film and this shows that people familiar with this director might know what kind of genre it is and whether they would be interested in watching his latest film. it also features the stars on the cast. this is effect because it helps the audience know whether they would interested in that particular film as some actors play certain roles in the same genres of film. At the bottom centre it has the production blurb. It has a central image of the main character and secondary images including two other important characters. They are both holding guns which suggests it is a western also we can figure that out due to the style of clothing.behind it of two other men. it also has the release date at the bottom. At the top it has the tag line.

Film trailer analysis:

At the start of the trailer it has the website, therefore one convention in this is social media. Also it has the institution (sony pictures). it then has clips from the main sections of the film. throughout the trailer there is non-diegetic sound. Also there is diegetic sound coming from the characters. The music used sounds like western music which fits in the genre. This is effective for the audience understand what kind of film they will be watching. it has on screen text which mentions the director. There are a lot of close up shots used to introduce the characters and the narrative. At the end it has the release date.

In my opinion the poster and trailer do successfully promote the film because they explain the genre and give an insight to what the film will be like. They have also used many of the key conventions for the film.

Lucy trailer analysis

Genre:
sci-fi and action

Narrative:
A women is taken captured of to transport a piece of technology to another country and it is implanted inside her stomach. once she reaches the country she is then kidnapped however the piece of technology inside her enables her to use different parts of her brain meaning she has more control over things. she escapes and goes on missions.

Character:
The main character is a woman who at first was just average and scared but then becomes bold and powerful.

Iconography:
There are elements of sci-fi such as the gadgets/technology used such as the device that was implanted in her. Also because she had powers and abilities to so abnormal things such as move things with her eyes. Things such as her running away from people and people pointing guns at her show it is a action.

Setting:
Its mainly set in a big hotel but then moves to show an office. it then shows her being held hostage in a empty room which gives away its an action. then it moves around the city.

Sin city trailor analysis

genre:
Film noir

Narrative:
The film is primarily based on the first, third, and fourth books in Miller's original comic series. The Hard Goodbye is about a man who embarks on a brutal rampage in search of his one-time sweetheart's killer, killing anyone, even the police, that gets in his way of finding and killing her murderer. The Big Fat Kill focuses on a street war between a group of prostitutes and a group of mercenaries, the police, and the mob. That Yellow Bastard follows an  police officer who protects a young woman from a grotesquely disfigured serial killer. 

Character:
It has a typical film noir characters such as a mysterious, sexy lady who has the attention from a man on a mission. There are villains and women that are no good. it has mainly the men in charge and women there as their back ups.

Iconography:
It has typical features of a film noir such as a women with red lips that looks alluring to men. Its all in black in white yet makes certain colours such as red lips stand out. Also its got a old city settings in a wine bar. And also guns and villains.

Setting:
It starts with a man in his apartment having the police after him. Then jumps to him being in a wine bar. it also shows them in empty warehouses and near river sides.

Your chosen movie
1) What film have you chosen? 
   Django Unchained 2) Why did you choose this film in particular? 
    Its an very interesting film to research about and looks like there will be a lot to talk about in terms of the institutional information. 
Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.

1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.


- Weinstein company and Columbia pictures.

2) Who was the distributor for the theatrical release of the film in the UK?

- Sony pictures
No brand loyalty
1) What genre does your chosen film fit into?
   -western

2) How can you tell it fits that genre? Be specific with reference to the trailer.
   
- It is a Western due to the fact it is in a american country setting. Other clues is that there is a lot of gun shooting and men riding houses. the men also look like cowboys in some scenes and its old fashioned.

3) Is your chosen movie a sequel?

-No

3a) If Yes, how does the film use the original movie or franchise as part of its marketing? 
    3b) If No, are previous films by the writer, director or star mentioned in the trailer?
     -No 
     


It’s all a matter of timing
1) What was the UK release date for your chosen film?

   18th January 2013

2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.

3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?

It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.

"I rarely bother to give reviews after watching a movie. But holy crap this was a good movie. I'm pretty sure it is the best movie i've seen all year. and yes i saw dark knight rises, avengers, flight, Argo, hobbit, etc... Tarantino delivers and then some.. Every actor is on point. Awesome performances, great story, it will definitely take you on a ride full of surprises. I would recommend everyone to go watch this film, it is truly a great film.. unless you're a little kid.. don't go watch this movie if you're a little kid. I've seen all of Tarantinos movies and I have to say this has been my favorite. It is just awesome in every way. I'm usually very harsh on movies. I mean ill watch just about anything, but for me to think a movie was actually "good", takes a whole lot. DiCaprio was like i've never seen him before, and being one of my favorite actors, it was a little weird at first. But he does an outstanding job at selling his role within seconds of his first appearance. Waltz delivered as i knew he would. and Jaime Foxx, well he did not fall behind. Last but not least Jackson was hilarious and also did an amazing job... Go watch the movie, it is worth it."

"At first I didn't want to see this movie because of some political remarks made by Jamie Foxx and Samuel Jackson, two of my previously favorite actors, but Quintin Tarentino is a great director, so I broke down and saw it. Glad I did. This was absolutely one of the best movies of the year. Although Jamie Foxx has top billing, this film would not have been anywhere as good without Christoph Waltz. He stole every scene he was in. Brilliant acting and great comedic delivery. Leo was great too. Lots of blood, something expected in most of Quintins movies, but a great story. Also expect to hear the N word about 2000 times. Cristoph Waltz should get the Oscar for his performance. Should get nominated for best picture. This is absolutely a must see."

From reading most of these reviews, I've decided that the audience was very pleased with the film and had a positive reaction to the film.

2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.



Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business.

1) What was the original budget for your chosen film?
 $100.000.0002) How much money did the film make in the opening weekend?
   $30,688,000 
3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
   $162,804,648 


Stars in their eyes
Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?


 -Sin city (not the same genre) -the kill bill series -four rooms - grind house

2) Who is the main star in the film?
- Jamie Foxx
3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
- dream girls and intuition which isnt simular to django.
4) Are the stars or the director or writer mentioned in the trailer for the film?
- no